Event Details

The Association of Fundraising Professionals NEPA Chapter will host a “Securing Donor Support in 300 Seconds or Less” workshop, presented by Catherine D. Shafer, president of cds creative, inc., on February 12th at The Café in Plains from 11:30 AM -1:30 PM.

When you first meet a potential donor, foundation officer, volunteer, or advocate, you’re often given a very short window of time. In five minutes (or less), you must convey your mission, show your impact and encourage people to act. In this workshop, veteran communications and public relations coach Catherine Shafer from cds creative, inc. will engage participants in defining what their organization’s “brand” is. (Hint: It’s not your mission statement!) Participants will identify the ways you can use branding methods to reinforce your message and help participants develop a solid “pitch” that will help secure support in five minutes (or less!).

Registration is $20 for AFP (only) members and $30 for non members, lunch included.

Catherine D. Shafer

Catherine D. Shafer is president of cds creative, inc., a company she founded nearly 35 years ago as an advertising, marketing, and public relations agency. Over the years, creative services evolved (there was no world wide web or Google in 1984), and cds creative, inc. evolved with it. In 2007, cds creative, inc. stepped away from retail sales clients, adding services based companies such as a technology company and a national trucking firm while continuing work with nonprofit organizations. In addition, cds creative, inc. assists start up service based companies in developing business/strategic plans.

From 2014-2018, Catherine served as General Manager of Lightspeed Technologies, creating and updating significant business practices, especially in the human resources, marketing, and logistics areas. She has served on the adjunct faculty at Misericordia University, teaching marketing courses in the College of Business. She has presented at numerous conferences and corporate retreats on branding, leadership, and strategic decision making.

Catherine has served on numerous nonprofit boards including the Greater Wilkes-Barre Chamber of Commerce, Volunteers of America Pennsylvania, and the Junior League of Wilkes-Barre. She received her M.B.A. from Wilkes University and a Bachelor of Arts Degree in Theatre from Bucknell University.

  • When: Tue Feb. 19
    11:30 am - 1:00 pm

  • Address: 1120 PA-315
    Plains PA,US 18702

  • Web: Visit Website